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How Well Do You Know Your Market?
When selling via the written word, it’s critical to know what your market is thinking. You need to know their hopes and fears… what products they may have purchased in the past… what their daily life is like… and so on. It’s also important to understand your market’s state of awareness. How aware are they […]
Continue readingNetflix Kills Qwikster
Today, Netflix announced that DVDs and streaming videos will stay under one brand: Netflix. There will be no Qwikster. Customers spoke. Netflix listened. Good for them. Here’s the email they sent:
Continue readingHow Netflix Could Have Made Bad News Better
In July 2011, Netflix stepped into a hornet’s nest when they sent out a short matter-of-fact email announcing the equivalent of a 60% price increase with almost zero explanation. In case it is difficult to read the image, here is the text from the email I received on July 12, 2011: Dear Ryan, We are […]
Continue readingBen Settle’s Dirty Little Email Secret
How the heck does Ben Settle write such witty and entertaining emails every single day? That’s what I’d ask Ben if I had the chance. Oh, wait. I do have the chance. And so do you. ;-) For just 2 more days, ask Ben anything you want about copywriting. And he’ll answer your question! Want […]
Continue readingCreative Promotion: Tax Relief Weekend
As you probably know, you can often increase sales by attaching your promotion to something your target market is already thinking about. Holidays… current events… even celebrities are all fair game for getting your prospects’ attention and getting them to buy. That’s why I was pleased to see this creative promotion in my email inbox […]
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