In late July I sent out a survey asking you what you’d like me to write more about. By far, the most popular choice for what I should write more about was “how-to posts.” More specifically, you told me you wanted me to write more about copywriting. Specific responses included “copywriting tips,” “secrets of good […]
Continue readingWhen selling via the written word, it’s critical to know what your market is thinking. You need to know their hopes and fears… what products they may have purchased in the past… what their daily life is like… and so on. It’s also important to understand your market’s state of awareness. How aware are they […]
Continue readingHow the heck does Ben Settle write such witty and entertaining emails every single day? That’s what I’d ask Ben if I had the chance. Oh, wait. I do have the chance. And so do you. ;-) For just 2 more days, ask Ben anything you want about copywriting. And he’ll answer your question! Want […]
Continue readingMy friend and copywriting colleague Ben Settle has agreed to do something unusual… He’s agreed to answer YOUR questions about copywriting… in depth… right here on this blog… for FREE. In case you don’t know Ben, he’s an amazing copywriter with a knack for writing some of the most interesting subject lines on the planet. […]
Continue readingBonnie Lowe responds to my call for questions and asks: Some say 18-25 year-olds don’t read; they search YouTube vs. Google, etc. Does this mean copywriting is doomed? This is a great question. After all, video killed the radio star way back in 1979… Couldn’t video also kill the copywriting star? On the surface, it […]
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