Two months ago I created a video showing you how to set up a split-test using Google’s Website Optimizer.
I used my own opt-in page for the test — and I actually didn’t know which variation was going to win. Well, now I know.
In fact, one version absolutely killed the other version. I don’t use the term “killed” lightly. The winning page one by almost double.
I recorded a new 6-minute video for you. In this video I reveal the winning page, plus a few thoughts as to why the winning version won.
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For any piece of copy to successfully generate a sale, it must do a few critical things. One of these things is overcoming objections.
Many times your prospect will actually want what you have — and want it badly — but he will not buy it. Why? Usually it’s because of an objection he has that has not been sufficiently addressed in your copy.
So as you write, think about all the objections your prospect might have. Then try to seamlessly overcome those objections in your copy.
With that in mind, here are a few methods for identifying and overcoming objections in sales copy…
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If you’re publishing your sales letter online, then clearly your order links and order buttons will be a critical part of your sales process.
But this raises a bunch of questions. For instance:
- How many order links should you include?
- Where should they be placed on the page?
- What’s better: order links or order buttons?
- Which colors work best?
The answers to these questions are not always black and white, but there are a few time-tested principles you can use to help boost your conversions.
So in this post, I’m going to share with you everything I know about order links and order buttons…
How do you know where to place your “order now” or “add to cart” button? How many of them do you use?
Claude Hopkins once wrote that any obvious attempt to sell will cause your prospect to raise his buying defenses.
I believe any kind of order link or “add to cart” button is an obvious attempt to sell, so I generally will avoid using them until…
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Whether you’re a copywriter or a direct marketer or a blogger, it’s critical that you develop the ability to get and keep people’s attention.
This is the focus of the following MP3 recording in which Mike Dolpies interviews me about advertising in general and how to get and keep attention in any market.
Mike is a guy who provides marketing advice to owners of martial arts studios. And we did this particular interview for his paying members.
And since you’re a paying member of Copywriting Code, I’m sharing the interview with you as well. The interview is just 38 minutes long, so it’s easy to listen to even if you’ve got a busy schedule.
In this interview you’ll learn:
- How to mind-read your market.
- Counter-intuitive copywriting tips.
- What you shouldn’t do in an email subject line.
- How to be so compelling your prospects can’t look away.
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I’ve set up somewhere between 50 and 100 different split-tests. I don’t know the exact figure because I’ve never tracked it. Plus, the tests I’ve conducted are divided between multiple Google accounts, therefore difficult to track.
Anyhow, during the last video, I shared some interesting split-test results with you.
Today, I want to show you how to set up your first split-test. It’s actually not that difficult. Once you get the hang of it, it should take you no more than about 5-10 minutes to set up a new test.
What’s interesting about this video is you get to see me set up a new test on my own web site, but you don’t get to see the outcome… yet. That’s because this is a brand new test. I don’t even know the outcome!
So as you watch, take a look at both versions of the page and decide which one you think will win, and why. I’ll create a new video in a few weeks to let you know the outcome of this test.
Alright, enough of my yapping. Watch the 21-minute video “Setting Up Your First Split-Test” below.
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