FACT: You're Only
One Letter from Wealth!
For hundreds of years, intelligent men sought to transform lead into gold. Alas, it was all in vain. The best alchemist could never accomplish the feat.
Yet who could have ever guessed that one day you would be able take bits and bytes and convert them into cash?
This is the "modern miracle": That you can turn your words into the coin of the realm.
What's more, you may be just one letter away from wealth beyond your wildest dreams.
Advertising history is rife with examples of sales letters that have generated millions of dollars in profits. Some of these letters were 10 pages long... and some were only two!
Here's the bottom line: With the right training, anybody can turn words into wealth.
What Colleagues Are Saying...
"One of only a handful of copywriters who get it. Pray he doesn't get hired by your competition."
Michel Fortin, Ontario, Canada
www.MichelFortin.com
"Ryan Healy is the Ray Bradbury of copywriting. He says more in one sentence than other writers can say in an entire page."
Ray Edwards, Spokane, WA
www.RayEdwards.com
"...a MASTER of getting readers involved."
Eric Graham, Kansas City, KS
www.ConversionDoctor.com
"Not only is Ryan an excellent copywriter, but he loves to test and track everything. In fact, you cannot talk to him for more than a few minutes before he starts telling you about an interesting test he’s seen or heard about that you can then apply to one of your ads. (Sometimes I feel like I should be paying him a consulting fee when just casually chatting on the horn.)"
Ben Settle, Gold Coast, OR
www.BenSettle.com
"If you really want to know how to create profit-pulling, sales-generating copy? Ask a pro! One of the leading pros in the business today is Ryan Healy."
JP Maroney, Tyler, TX
www.JPMaroney.com
"The thinking man's copywriter..."
Keith Goodrum, Pearl River, NY
www.KeithGoodrum.com
"I've been following copywriter Ryan Healy closely for a couple of years now. He's a very bright guy and always generous with the good stuff."
Kevin Rogers, St. Petersburg, FL
www.TheCopywritersEdge.com
"Ryan is a top-notch copywriter who gets results for many expert marketers and entrepreneurs. I've had the pleasure of working with him before, and I've also had other marketers at seminars and on the phone tell me that Ryan is the 'go to' guy for not only direct response copywriting, but expert marketing advice that increases their bottom line."
John Ritskowitz, Wethersfield, CT
www.JohnRitz.com
What Clients Are Saying...
"Ryan Healy is the BEST copywriter I know and one of the most brilliant marketing minds on the planet! Ryan knows how to think like a potential buyer and crafts messages that get attention and are super effective. Plus, he creates marketing strategies that get BIG results. I am thrilled with the results so far, including: creating an event, filling the event, and gross revenues of about $75,000 in a few weeks' time. (We're still counting the receipts.)"
Terri Levine, North Wales, PA
www.LevineBusinessCoaching.com
"What I love about Ryan is he doesn't go for the bunt. He goes for the grand slam. He swings for the fences and typically he hits one out of the park. He is superb and I vouch for him 100%."
Alex Mandossian, San Francisco, CA
www.MarketingMinute.com
"We have used Healy Marketing for several direct marketing pieces including email, direct mail and newspaper for our education seminars: National Grants Conferences, The Trump Institute, and Robert Shemin’s Unlimited Riches. Ryan’s copywriting has provided us successful results on time and on budget. I would highly recommend him for your direct marketing campaigns."
Sandy Goldman, Boca Raton, FL
Executive Director of Marketing
The Trump Institute
"Ryan epitomizes professionalism and courtesy in addition to delivering some of the best converting copy we have ever used. We used Ryan for the first time almost 2 years ago and his copy and ads are still in use today, a true testament to the quality and conversion rates we continue to experience with his copy."
Clint Holland, Camden, SC
www.Debt-Free-in-Three.com
"I've been in direct marketing of one sort or another for over 20 years. Well, I've hired the 'gurus,' and I've hired Ryan Healy, and the bottom line is Ryan's work has brought in more sales than any other copywriter I've worked with.
"Why? The answer is pretty simple. Ryan combines talent with a true work ethic and a real desire see his clients succeed. If you are looking to work with someone who wants you to succeed more than he wants to promote himself, Ryan Healy is your answer."
Les Schwartz, Fort Lauderdale, FL
www.DecisionBar.com
"From the word 'go' Ryan is focused and reliable. I had over 30 clients I was building lead generation websites for and Ryan's copy helped them realize up to 40% conversion on squeeze pages requiring name, email, and phone number."
Alan Kaplan, Charlotte, NC
www.TheRightWebTools.com
"The cool thing about Ryan is that he's a 'direct response creative'... and he's got very good project management and client skills as well. He helped us design winning ads and squeeze pages, resulting in 30%+ reduction in our CPL (cost per lead)."
Brad Clark, North Hampton, NH
www.TopStockGurus.com
"Wow, Ryan! You really are great at your job!! Now that you point out these things, each of your suggestions make so much sense they seem like they should have been obvious to us -- but they weren't! Your insight is immensely helpful. Thank you SO much!! I'll get to work on rewriting these right away."
Amy D. Desai, Attorney at Law
Greenwood Village, CO
www.BKLawPro.com
"I recommend Ryan to all of my clients and have used him personally to develop pieces for myself. It is such a treat to be able to spend just 30 minutes being interviewed by him for the piece and then receive a brilliant first draft a few days later."
Graham White, Alberta, Canada
www.EffectiveEthicalMarketing.com
"Ryan is one of the most dedicated copywriters I know. He works hard, is a quick learner, is committed to success, thinks in innovative and creative ways, and provides high quality input on every project he is associated with."
John Holzmann, Littleton, CO
www.Sonlight.com
"I've had close to a 10% conversion rate on the sales letter, and that's for a $100 a month product, so it's doing phenomenal. My old squeeze page was doing 27%, which I thought was alright, but I made your suggestions and it's now over 35%. Everything you did was worth every penny I spent."
Matthew Glanfield, Ontario, Canada
www.AMInnerCircle.com
"Ryan was recommended highly by a friend, and somehow managed to write accurate copy that ended up converting at over 7% (without a follow up auto-responder sequence). Every time I have used him, I have recouped my investment within 2 days of the promotion. The rest is pure gravy."
Michael Lovitch, Fort Worth, TX
www.HypnosisNetwork.com
"After one month, Ryan's copy has boosted our sales by 20% easily. Hiring Ryan will be worth far more than we paid."
Marquetta Breslin, Charleston, SC
www.BraidsByBreslin.com
"You took our raw ideas and refined them from a measly 10% opt-in and 1% conversion to a stellar 30% opt-in and roughly 6-8% conversion. For what you gave us, we would have gladly paid three times the price.
Lee Collins, Fenton, MI
www.1PMM.com
"Ryan's sales copy pays for itself. When he created a promotion to sell our Global Puzzle, I was absolutely shocked when I saw the numbers coming in. One email he wrote sold 1,472 puzzles in only 13 days for $28,630.40 in gross retail revenue. Amazing!"
Roger Andresen, Atlanta, GA
www.ABroaderView.com
"My split-test results look like I have another clear winner from your efforts. So hiring you will pay for itself many times over."
Jimmy Sweeney, Calabasas, CA
www.HONESTeOnline.com
"I've worked in Sales and Marketing for close to 25 years and I have never encountered a better copywriter than you are. You are truly gifted."
Sharen Stamp, Evergreen, CO
www.SnowSkirts.com
"Your copy was excellent and we were able to generate over $1,000 in sales within the first 2 days of putting up the squeeze page and sales letter with zero marketing."
Anthony Apollaro, Dallas, TX
www.EliteThinking.com
"Ryan Healy created the squeeze page for Think Two Products Ahead. To date, 64% of the people who have come by have gone through the double opt-in process, so Ryan, those are extraordinary numbers and you've created magic."
Ben Mack, Atlanta, GA
www.ThinkTwoProductsAhead.com
"Ryan's copy is simply phenomenal. The most recent project he completed has already produced 8 deals for me in just 4 weeks. That's worth over $15,000 to me to be conservative. If this pace continues, I'll make an additional $125,000 this year alone."
Jon-Paul Torres, Denver, CO
www.RentToOwnDenverHome.com
"Hey dude. Congrats. You just got a 72.6% opt-in rate."
Tellman Knudson, Brattleboro, VT
www.ListCrusade.com
"Thank you for helping us get 30 new leads to our live informational meeting this month. Your letter was right on target. Furthermore, it generated higher quality prospects than we had anticipated. I look forward to working with you again soon."
Brendan Miller, Colorado Springs, CO
Pulte Homes, Colorado Springs Division
"Time and again, Ryan has far exceeded my expectations and crafted copy that makes me want to buy my own products. If you have the chance to work with Ryan, I urge you to take it and not spend a second deliberating. He gets my highest recommendation and full endorsement."
Marc Goldman, White Plains, NY
www.Goldbar.net
"Ryan Healy takes time to understand the needs of his clients and offers value-added advice above and beyond the considerable skill he brings to sales copy writing. He will help you better understand your core value proposition and communicate it in a way that can only be helpful to your bottom line."
John Joseph, Bessemer, AL
www.GlobalGrad.com
"Ryan's copy got four times our normal response rate. I'm now planning to hire him to write up a holiday promotion."
Maria Gonzalez, Commerce City, CO
Maria's House Cleaning Service
"Before we hired you, Ryan, we averaged 4 people per session... 8 at the most. All that's changed since you wrote the sales letter. We've had as many as 16 people and as few as 10 in a session. The average is now 12 per session. That's a 300% increase from your efforts!"
Vasili Kastashchuk, Alberta, Canada
www.Abundant-Life.ca
"Ryan really helps convey the true value of my products and services to help my clients. He’s extremely fast, ethical, and he delivers results every time. He’s the best of the best."
Josh Bezoni, Arvada, CO
www.BellyFatFree.com
"Ryan is a student of the game. He's always looking to better his skills, even though he's at the top 1% of his profession."
Dr. Ron Spallone, Lakewood, CO
www.GoGetThin.com
"Ryan, you came up with really snappy copy... in fact much of it was brilliant. Plus, you've been a pleasure to work with. You've been a steady presence (even during crazy months) and eager to contribute all along the way. Thank you."
Brian Burt, Oakland, CA
www.MaestroConference.com
~ A Modern Miracle! ~
Discover How You Can
Turn Words into Wealth, Even
If You Struggle to Write
If you'd like to learn how to magically turn words into wealth... how to write ads and sales letters that pull in customers like clockwork... and how to squeeze more money out of every promotion you ever write... then this may be the most profitable letter you ever read.
Here's why:
I've taken 7 years worth of "in-the-trenches" copywriting experience and boiled it down into practical in-depth lessons you can use right now to increase conversions, sell more products, and fatten your profits -- no matter what the economy is doing!
These lessons have taken me years to discover and master. You, on the other hand, get the essence of each lesson in minutes. Here are some of the things you'll learn once you're on the inside...
How to craft winning offers. (Do this right and you're practically guaranteed a flood of new customers -- even if you write your pitch with crayon on a brown paper bag!)
How to write headlines that demand attention. No mamby- pamby theory here... only what's been proven to work in the real world of online and offline marketing!
How to quickly build a swipe file of profitable direct mail letters. "A-list" copywriters often get paid $25,000 plus royalties for the packages they write. Here's how you can get your hands on those letters for free if you want.
How to write copy in half the time -- without ever putting pen to paper! (This little secret can save you hours of writing time... and make writing a 10-page sales letter seem effortless.)
And much, much more.
Keep in mind, the articles I write are not your typical 300-word blog post. Most articles in the Member Area run between 1,000 and 2,000 words in length. One reader called them "meaty."
Even better: As the site grows, you will automatically get access to all the new content that's added.
And while the bulk of the content will be in the form of in-depth articles, I plan to add audio interviews and possibly videos as well.
I'll tell you more about membership in just a minute. But first, let me tell you a story...
A Rare Moment of Clarity
It all started in 8th grade when providence put me in Mr. Nelson's English class.
Mr. Nelson was the first teacher I ever had who was really passionate about what he taught -- and the first teacher who really pushed me beyond my comfort zone.
Maybe you once had a teacher like Mr. Nelson... a teacher that literally changed your life. You see, Mr. Nelson changed mine.
Like all young students, I wondered, "What will I do when I grow up?" I didn't know. To make matters worse, I was competent in nearly every subject, but didn't excel in anything in particular... which made my decision even harder.
But then along came Mr. Nelson's English class. I'm not really sure what happened, but one day as I walked down the long corridor of my middle school, I had a rare moment of clarity.
"When I Grow Up,
I'm Going to Be a Writer!"
In that moment, I knew I was going to be a writer. Don't ask me how I knew... I just did.
And from that point on it seems my compass was set, my destination determined.
I took all the "honors" English classes, capping it off with AP English in the 12th grade. I joined the newspaper my sophomore year, became sports editor my junior year, and feature editor my senior year.
I took a paid position on the college paper.
I wrote poetry and twice got it published in an annual journal put out by St. Olaf College (a college I never even attended).
Everything was looking good. It seemed I would be a writer.
An Unexpected Detour...
Life doesn't always work out as we expect, and this was certainly true in my case. Here's what my career path looked like:
Auntie Anne's Pretzels - rolling pretzels
Rocky Mountain Snowboards - selling snowboards
By the Foote - installing wire closet shelving
Merrill Lynch - managing 401(k) plans
Sonlight Curriculum - writing catalog copy
Freelance Copywriter - woohoo!
People always wonder how I went from installing wire closet shelving to working for Merrill Lynch. Actually, it's not as great a leap as it looks.
Basically, I wrote down exactly what I wanted in a job. Turns out, there was a temp job available that fit my criteria. They didn't tell me who my employer would be, at first.
Luckily I was hired... at Merrill Lynch.
For the first 3 months, I did grunt work reviewing paper forms that came into the 401(k) department. I must have done a good job because after three months they hired me into a permanent position processing 401(k) payrolls.
I had a book of clients... big companies like PG&E, FedEx, and Dolby Laboratories who offered 401(k) plans to their employees. Every time they ran payroll, they would send me a file of their employees and how much each one was investing into their 401(k).
I would then reconcile the records to the money they sent to me (usually hundreds of thousands of dollars). When everything balanced out, I would "post" the file, which would then trigger a chain of events where the money would actually buy up shares in mutual funds in the stock market.
Later on, I was promoted, yada, yada, yada.
The important thing here is that my managers...
Discovered I Could Write!
And they began sending me all their formal written correspondence so I could critique it before they sent it out.
Keep in mind, I was only 19 years old when I got hired at Merrill Lynch. And here I was, this "punk" teenager, editing my managers' emails, memos, and letters!
Looking back on it, I still can't believe it.
Nevertheless, this pattern continued until I was "picked off" by Sonlight Curriculum, a homeschoolinlg company who was looking for a copywriter to take over some writing responsibilities from the owner.
For me, it was a "no-brainer." I jumped at the chance to write for a living.
At that point, I began a grueling apprenticeship with the company's owner. Technically, I could write. But my direct response writing skills stunk!
And the guy who hired me was not afraid to say so. I can't tell you how many times my copy got ripped to shreds under the intense scrutiny of my boss. Many evenings I would drive home licking the wounds of his criticism.
Ultimately, it was a good thing. It caused me to really dig down deep to master copywriting. And that's what I did.
Enter Freelance Copywriting...
As a freelance copywriter in the direct response field, you live and die by the results you produce for your clients. If you can't write copy that sells, you're going to be searching the want ads for a job within a couple weeks.
Does that mean every pitch I write sells like gangbusters? Nah.
Every copywriter misses the mark sometimes, me included. But what's cool is that you often learn more from your losers than your winners!
This is the kind of real-world experience you're going to profit from when you become a member of Copywriting Code.
Since going freelance back in 2005, I've had the privilege of working with 75+ clients in all kinds of different fields. I've written copy for:
All of this has given me a unique perspective on copywriting. Which raises the question...
Who Am I & Why Am I
Qualified to Teach Copywriting?
My name is Ryan Healy. I've been a direct response copywriter for more than 7 years now. I've worked with 75+ clients, written hundreds of sales letters, and thousands of emails.
Literally.
What's more, I've personally been involved in six-figure product launches, filling seminars, and many other types of projects.
All of this has put me in a unique position to see what really works (and what doesn't) in the marketing jungles of the 21st Century.
Not only have I experienced firsthand how to generate sales through the written word, I've also had plenty of "book training," too.
I've devoured the works of "old masters" like Eugene Schwartz, Claude Hopkins, and David Ogilvy. And I've paid good money to learn from modern copywriting giants like Clayton Makepeace, Carline-Anglade Cole, and Michel Fortin.
What's more, I've delved deep into the psychology of persuasion by studying books like Influence (Rober Cialdini), Predictably Irrational (by Dan Ariely), and The Paradox of Choice (by Barry Schwartz).
Finally (and possibly most important), I'm a dedicated student of split-testing. And that means I don't rely on my gut -- or my opinions -- to determine what sales messages work best.
Rather, I turn to "the court of last resort" and let the market vote with their wallets.
This has led to many surprising discoveries... discoveries that I will be sharing with you inside the Copywriting Code membership site. Discoveries like...
A simple one-word headline tweak that bumped conversions instantly.
A "killer" testimonial that actually reduced response!
Order buttons that increase sales.
A crazy headline that I never expected to win... but did.
Real split-test results are the kind of marketing intelligence that can be put to use immediately to grow your own business.
"What Is Copywriting Code
& Why Should You Join?"
Copywriting Code is a membership site for entrepreneurs, business owners, and copywriters who want to learn how to write copy that sells.
Do you do a lot of selling online?
Do you use sales letters to bring in new customers?
Do you split-test your letters, or are you interested in seeing real-world split-testing results?
Do you send out postcards, flyers, or direct mail to your prospects and customers?
Do you reguarly write and send email promotions to your list?
Most importantly, would you like to get better results from the advertising you're already doing?
If you answered yes to any of the above questions, then Copywriting Code will undoubtedly pay you back many times over.
Copywriting Code membership is perfect for:
So... What's the Cost?
The cost of Copywriting Code is only $25 a month. Your membership gives you access to ALL the protected content on the site.
If you're doing any online marketing, you will easily make your money back many times over. How can I say that? Simple.
Just one new piece of information that you apply that increases your sales pays for your membership. Do you think by applying what you learn that you could make one extra sale per month? How about two... six... ten?
Because Copywriting Code is so affordable, just one extra sale a month is all you need for your membership to pay for itself.
But enough of my jabbering. If you're still reading this, I need to to tell you something...
"I Take It All Back!"
Yeah, that's right. I take it back. You cannot sign up for $25 today.
But you can sign up for $19.95 a month if you act right now. That's about 65 cents a day -- less than half of what you'd spend on a daily cup o' joe at Starbucks.
I can't promise how long this offer will be available. But once you subscribe, you are guaranteed that rate for as long as you remain a member. Remember: As a member, you'll get full access to Copywriting Code, including ALL the content that's currently in the site.
If you want to learn the secrets of turning words into wealth... have a specific online marketing problem you're dealing with... or if you just want to soak up 7+ years of direct response experience (and use it to instantly grow your business)... then you'll find exactly what you're looking for.
Are you really going to sweat over a less-than-twenty-dollar a month commitment? C'mon. If you are currently selling anything online, this is a no-brainer for you.
Sign up now. As a courtesy to you, I'll automatically renew your membership every month until you tell me to stop. You can cancel anytime by emailing me at ryan@copywritingcode.com. (See how easy this is?)
Go ahead and fill out the form below to become a member. You will receive your "key" to the Copywriting Code vault as soon as your order is processed.