Comments on: 3 Unexpected Rules for Writing Blog Post Titles that Demand Attention

By: Ryan Healy

Ryan Healy — Sat, 06 Feb 2010 13:02:27 +0000

@Marya – Great point. Anytime you can provide lots of value in a relatively short space, you’ve got a winner.

@Ben – Thank you. I checked in on them about a month or two ago and they seemed to be kicking up their advertising again. They might be the real deal — I assume they really do use Scott’s SSN — but I still don’t like a few things about the company.

For instance: the criminal history of one of the founders, how they actually provide the LifeLock service (by putting security alerts on all your accounts), etc.

Ryan

P.S. Thanks for the comments!

By: Ben Settle

Ben Settle — Sat, 06 Feb 2010 07:59:13 +0000

That Lifelock blot title kicks some serious bootox, Mr. Healymonster.

Whatever happened to them anyway?

Did they turn out to be charlatans or the real deal?

Ben

By: Marya Miller

Marya Miller — Tue, 12 Jan 2010 19:08:34 +0000

I think one reason posts with titles that “limit” things to a specific number – 7 reasons, 5 tips, etc – succeed so well is precisely because of the problem of information overload. It promises a “quick fix” in easily manageable information.