Selling memberships to a membership web site is not always easy.
Especially when the economy is not doing well.
The reason why is one of the first places people look to cut expenses is on their bank or credit card statement. If they see any recurring transactions, they’re likely to cancel them.
What’s more, they’re NOT likely to sign up for any new memberships!
But that doesn’t mean you can’t get new members by the dozens. With the right approach, you can.
Your Offer Matters More than Your Sales Letter
To get people to sign up for your membership site, I bet you probably have some kind of written sales letter to explain the benefits of membership and to get prospects to become members.
But here’s something extremely important to remember:
Your offer is more important than the words you use to persuade.
To illustrate this, let me give you an example.
If your membership site is all about crocheting, and you ask for $1,000 a month, chances are you’re not going to get any new members, ever.
That’s because $1,000 a month for membership is just a bad offer for a site that teaches you how to crochet.
Now, price is only one component of your offer. There are also bonus gifts to think about. If you offer multiple high-value bonus gifts upon sign up, you may have an easier time getting members.
With that in mind, let me tell you about…