Scientific Advertising Audio Book
Scientific Advertising by Claude Hopkins is one of my favorite copywriting books of all time. I’ve read it straight through three times, and I’ve quoted it many times besides.
I’m not sure what it is about the book that appeals to me so much. Maybe it’s the simplicity of the lessons. Or maybe it’s the slightly old-fashioned language. Or maybe it’s just the timelessness of the principles Hopkins outlines. Whatever it is, I love this book!
Here’s what I did: I actually recorded the entire book, chapter by chapter, using the mic that plugs into my computer. I then uploaded each chapter to Audio Acrobat. You can download all 21 MP3 files… or you can stream them over your computer.
Since each of the 21 chapters is 10 minutes or less, you can literally listen to the whole book in 21 days by listening for less than 10 minutes a day.
I currently sell this audio book for $10, but it’s yours FREE as a member of Copywriting Code. Enjoy!
- Copywriting Interview: Getting and Keeping Attention
- 6 Ways to Get the Most Out of Your Membership
- Productivity Tips for Copywriters
- How to Get New Paying Members… Even in a Bad Economy
- Differentiation: The Key to Effective Copy