Comments on: Copywriting Secrets from the Movie Avatar http://copywritingcode.com/104/copywriting-secrets-avatar/ Copywriting Tips, Tricks & Lessons for Entrepreneurs, Business Owners, and Freelance Copywriters Fri, 08 Apr 2011 20:36:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: danno http://copywritingcode.com/104/copywriting-secrets-avatar/comment-page-1/#comment-130 danno Sun, 13 Feb 2011 02:32:19 +0000 http://www.copywritingcode.com/?p=104#comment-130 I often say that the product developer is NOT the person to write the copy to sell it. They often have too much invested interest in what the product does to accurately figure out the problems the customer wants sold (plus it's a good way to sell copywriting services, maybe that's why I think that way). This is especially true in my local market. Bang on right on the money for immersing yourself in the target market. You can't write good copy without it. I often say that the product developer is NOT the person to write the copy to sell it. They often have too much invested interest in what the product does to accurately figure out the problems the customer wants sold (plus it’s a good way to sell copywriting services, maybe that’s why I think that way). This is especially true in my local market.

Bang on right on the money for immersing yourself in the target market. You can’t write good copy without it.

]]> By: Peter Brissette http://copywritingcode.com/104/copywriting-secrets-avatar/comment-page-1/#comment-21 Peter Brissette Wed, 07 Apr 2010 21:37:48 +0000 http://www.copywritingcode.com/?p=104#comment-21 Great article Ryan. I love your analogy. That really is true. Understanding the problems and fears of your market is the place to start! Thanks, Peter Brissette http://www.facebook.com/onlinebizsuccess Great article Ryan. I love your analogy. That really is true. Understanding the problems and fears of your market is the place to start!

Thanks,

Peter Brissette
http://www.facebook.com/onlinebizsuccess

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